Content repurposing jobs: what the clipper version involves

Two jobs share one name

Content repurposing jobs covers two different roles. One is an in-house marketing job: take a company's webinar, report or blog and reshape it for other channels. The other is the clipper version, which this page covers: take a creator's or brand's long video and cut it into short vertical clips for TikTok, YouTube Shorts, Instagram Reels and X.

Whop's docs describe the second one as clipping campaigns, where creators turn existing long-form content, such as podcasts, livestreams and webinars, into short clips. A content repurposing agency does the same for several clients at once, with a contract and a delivery routine instead of a campaign page.

What a delivery looks like

1. The client sends a long video, or you take it from their channel with their permission.
2. You run it through KeyMo, which returns up to 15 clips, each with a score out of 10 and a one-line reason. Only clips scoring 7 or higher are kept.
3. You review the list and pick the clips that fit the client's rules. Picking is the job; the list is the raw material.
4. You fix what needs fixing. Open a clip in the chat editor and say what to change, such as a word, a cut or a caption style.
5. You export, as single files or a ZIP, and send the set with a short sheet that says what each clip is.

Below is an illustrative sheet for a 45-minute episode. It is a made-up example, not a real run. KeyMo's built-in target for a source up to 60 minutes is 8 to 12 clips, and that is a target, not a promise.

Of the clips KeyMo might return, you deliver the ones you would post yourself. Sending all fifteen shifts your job to the client.

What a client actually checks

Whop's docs give a good picture of what a brand looks at before it approves and pays for a clip. Brands write the rules, and the docs list quality standards, brand mention, prohibited content, video length or format, and required messaging. Submissions are then approved or rejected, with a reason given on a rejection. A direct client has the same concerns even without a platform, so ask for the list in writing.

Rejections are often about a rule you did not read, not about quality. Keep the client's list next to the review screen.

Rights and originality

• YouTube's reused content policy applies even with the original creator's permission. It covers repurposing content already online without significant original commentary, substantive modifications, or educational or entertainment value. Its not-allowed examples include clips edited together with little or no narrative.
• TikTok treats content largely repurposed from another source without creative edits as unoriginal.
• The U.S. Copyright Office advises getting permission when in doubt and says there is no formula for a safe length. This is not legal advice.

For a client's own channel this matters less than for a clip account run by you. In both cases, captions, a clean cut and a clear first line are what make a clip more than a copy.

Running it as an agency: plan the minutes

KeyMo counts source minutes, not clips, so the plan for an agency is a sum. Starter has 300 source minutes a month and Pro has 900; they reset every billing period and do not carry over. Source files are kept for 7 days and clips for 30.

• A client with four one-hour episodes a month uses 240 minutes. Starter covers one such client. Pro covers three (900 divided by 240 is 3.75).
• A 90-minute episode counts as 90 minutes, whether it gives 6 clips or 15.
• Download and send clips within the 30-day window, and keep your own copy of the final files.

Fix the scope in the contract: clips per episode, revision rounds, turnaround and who posts. For the business side, read how to start a clipping agency, and for clip jobs by campaign see clipping jobs online. When you want to test the delivery routine on a real episode, the pricing page shows the plans.